Situation:
This project took place during a 4-month placement at Southwest Airlines while working on the Product Innovation team. The assignment was to help reduce turnover in “Under the Wing” employees however I saw fit. This concept was thoroughly researched with primary and secondary users providing their thoughts on opportunities for impact and measuring those against technology effort. The final presentation was pitched to executives within Southwest Airlines and met with much excitement.
This project took place during a 4-month placement at Southwest Airlines while working on the Product Innovation team. The assignment was to help reduce turnover in “Under the Wing” employees however I saw fit. This concept was thoroughly researched with primary and secondary users providing their thoughts on opportunities for impact and measuring those against technology effort. The final presentation was pitched to executives within Southwest Airlines and met with much excitement.
First & Second Images:
The landing page showing the features available in the "Hearts Together" concept. This project was born out of executive interest at Southwest Airlines to address the bleeding cost of employee turnover in Under the Wing Employees. The first screen shows the general layout of the experience. The first feature is gamifying the tasks which employees do, allowing them to compete with and against each other along with cross airport competition.
Third Screen:
It was also identified during this project that all Under the Wing employees want sometimes is to feel appreciated. They do not get the praise or thanks you which gate agents and flight attendants receive on a daily basis. This would allow customers to send a pre-determined message of gratitude to those Under the Wing employees that made their day a success.
The landing page showing the features available in the "Hearts Together" concept. This project was born out of executive interest at Southwest Airlines to address the bleeding cost of employee turnover in Under the Wing Employees. The first screen shows the general layout of the experience. The first feature is gamifying the tasks which employees do, allowing them to compete with and against each other along with cross airport competition.
Third Screen:
It was also identified during this project that all Under the Wing employees want sometimes is to feel appreciated. They do not get the praise or thanks you which gate agents and flight attendants receive on a daily basis. This would allow customers to send a pre-determined message of gratitude to those Under the Wing employees that made their day a success.