Challenge: Redesign the Online Checkout system to replace inefficient legacy systems and improve the shopping experience for online users.
Key Contributions
- Served as both Designer and Product Manager throughout the project.
- Conducted discovery research with 15 stakeholders and 80 end-users to identify needs.
- Documented findings in biweekly demos and created visual artifacts for the team.
- Paired with developers to design, test, and iterate on responsive, user-centered solutions.
- Conducted discovery research with 15 stakeholders and 80 end-users to identify needs.
- Documented findings in biweekly demos and created visual artifacts for the team.
- Paired with developers to design, test, and iterate on responsive, user-centered solutions.
Project Highlight: Online Checkout Redesign
Approach
- Facilitated stakeholder and end-user interviews to uncover pain points and expectations.
- Developed research plans and synthesized insights into actionable observations.
- Created static and dynamic prototypes, tested iteratively with users, and refined designs based on feedback.
- Developed research plans and synthesized insights into actionable observations.
- Created static and dynamic prototypes, tested iteratively with users, and refined designs based on feedback.
Discovery Observations
- Users prioritized a simple, convenient, and fast checkout experience.
- Auto-populating information was essential for user confidence and efficiency.
- Reducing the number of clicks and pages improved the user experience, especially for those in a rush.
- Auto-populating information was essential for user confidence and efficiency.
- Reducing the number of clicks and pages improved the user experience, especially for those in a rush.
Outcome
- Auto-populated fields to minimize user effort.
- Streamlined decision-making and increased transparency of user information.
- Fewer pages to improve speed and simplicity.
- Post-launch surveys yielding 500 actionable insights, leading to roadmap updates and MVP improvements.
- Streamlined decision-making and increased transparency of user information.
- Fewer pages to improve speed and simplicity.
- Post-launch surveys yielding 500 actionable insights, leading to roadmap updates and MVP improvements.
